act3 is a communication strategy and design firm that specializes in telling stories. This blog is our story laboratory, a way to poke, prod, and take a closer look at the stories we see, the stories we tell, and our own assumptions and knowledge about why stories work (or don’t). The goal is to better understand what makes a story connect with people, and how to tell better stories. Like any blog, it’s an evolving concept. We hope you’ll follow along. Tumblr (3.0; @act3)http://thestoryisthestory.com/There have been rumblings for a while that Flash is dying, a perspective that is starting to get...http://thestoryisthestory.com/post/360024962http://thestoryisthestory.com/post/360024962Fri, 29 Jan 2010 13:39:55 -0600advocatesAdobeFlashSpeaking Tuesday on ESPN about Mark McGwire’s completely unshocking revelation that he did, in fact,...http://thestoryisthestory.com/post/332277466http://thestoryisthestory.com/post/332277466Wed, 13 Jan 2010 06:12:20 -0600mythologyexperienceRoger MarisTim KurkjianOver the weekend, Accenture dropped Tiger Woods as its spokesman, stating that he is “no longer the...http://thestoryisthestory.com/post/285976278http://thestoryisthestory.com/post/285976278Wed, 16 Dec 2009 04:38:25 -0600Tiger WoodsmythologyauthenticityIs there anyone who doesn’t appreciate having Google in their lives? Maybe it’s because I remember...http://thestoryisthestory.com/post/280227238http://thestoryisthestory.com/post/280227238Sat, 12 Dec 2009 07:07:00 -0600Googletaking a step backMy friend Kyle called me up the other day. He was feeling adrift, and was hoping I could provide...http://thestoryisthestory.com/post/267951604http://thestoryisthestory.com/post/267951604Thu, 03 Dec 2009 13:10:17 -0600stories we tell ourselvestruthperceptionIn “Be a Better Investor,” from the latest issue of Kiplinger’s Personal Finance, Senior Editor Bob...http://thestoryisthestory.com/post/206156870http://thestoryisthestory.com/post/206156870Tue, 06 Oct 2009 17:06:31 -0500economyconfirmation biasfactsGeneral Motors announced last week that talks with the Penske Automotive Group to purchase Saturn...http://thestoryisthestory.com/post/204978536http://thestoryisthestory.com/post/204978536Mon, 05 Oct 2009 06:10:01 -0500advocateadvocacymythologySaturnThis week marks the debut of the Ken Burns’ The National Parks: America’s Best Idea,...http://thestoryisthestory.com/post/199786493http://thestoryisthestory.com/post/199786493Mon, 28 Sep 2009 23:01:00 -0500Ken BurnsstorytellingPBSdocumentaryLast night was Parents Night in my mom’s second-grade classroom, and as usual, the parents who...http://thestoryisthestory.com/post/196786061http://thestoryisthestory.com/post/196786061Fri, 25 Sep 2009 13:49:37 -0500teachingunderstandingA couple recent Seth Godin posts have story implications worth exploring. In Enormity, Seth...http://thestoryisthestory.com/post/194881940http://thestoryisthestory.com/post/194881940Wed, 23 Sep 2009 05:18:10 -0500perception,Seth GodinspecificitypersonalconversationStumbled across this cool quote from Vicki Karp on True/Slant, which is “an original content...http://thestoryisthestory.com/post/190426786http://thestoryisthestory.com/post/190426786Thu, 17 Sep 2009 15:27:53 -0500sculpturestoriesangleSmithsonian ChannelI am so geeked. While doing a bit of procrastinating this morning on ESPN.com, I wandered into the...http://thestoryisthestory.com/post/184534209http://thestoryisthestory.com/post/184534209Thu, 10 Sep 2009 09:29:40 -0500ESPN30 for 30sportsdocumentaryI don’t like shots, and I’m generally healthy, so I have never seen a need for a flu...http://thestoryisthestory.com/post/182937214http://thestoryisthestory.com/post/182937214Tue, 08 Sep 2009 12:03:28 -0500walgreensflu shotassociationflipping the scriptSo Ben sends me an email: Subject: amctv.com Their new tagline is “Story Matters Here” I...http://thestoryisthestory.com/post/166746410http://thestoryisthestory.com/post/166746410Wed, 19 Aug 2009 15:38:55 -0500Was Citizen Kane always CITIZEN KANE?Because we tend to look at the pillars of modern culture...http://thestoryisthestory.com/post/164815510http://thestoryisthestory.com/post/164815510Fri, 14 Aug 2009 00:00:00 -0500mythologyexperiencecitizen kaneorson wellesDoes Citizen Kane suck? That’s the question my old friend Chad Schneider at movingstillpix...http://thestoryisthestory.com/post/162188567http://thestoryisthestory.com/post/162188567Thu, 13 Aug 2009 13:05:01 -0500mythology,Citizen KaneexperienceOrson WellesChris Brogan had an interesting post yesterday in which he outlined a few ideas for what his ideal...http://thestoryisthestory.com/post/160508720http://thestoryisthestory.com/post/160508720Tue, 11 Aug 2009 08:28:07 -0500advocacyChris BroganconversationhotelcustomizationpreferenceinvestmentrelationshipsI’ve never been a fan of motorcycles. This antipathy no doubt traces back to my traumatic...http://thestoryisthestory.com/post/155646106http://thestoryisthestory.com/post/155646106Tue, 04 Aug 2009 09:00:59 -0500Harley Davidsonuser storiesThe New York Times’ Room for Debate blog has been looking at the issue of drivers talking (or...http://thestoryisthestory.com/post/148308382http://thestoryisthestory.com/post/148308382Fri, 24 Jul 2009 10:58:32 -0500association,MADDAd CouncilNHTSAcell phoneA piece in the July 5 New York Times entitled “Rise of Web Video, Beyond 2-Minute...http://thestoryisthestory.com/post/136678021http://thestoryisthestory.com/post/136678021Mon, 06 Jul 2009 17:45:04 -0500online videostorytelling