act3 is a communication strategy and design firm that specializes in telling stories.

This blog is our story laboratory, a way to poke, prod, and take a closer look at the stories we see, the stories we tell, and our own assumptions and knowledge about why stories work (or don't). The goal is to better understand what makes a story connect with people, and how to tell better stories.

Like any blog, it's an evolving concept. We hope you'll follow along.

September 17

Every angle tells a piece of its story

Stumbled across this cool quote from Vicki Karp on True/Slant, which is “an original content news network tailored to both the ‘Entrepreneurial Journalist’ and marketers who want a more effective way to engage with digital audiences,” currently in Beta.

Anyway, the quote:

Best thing ever said to me by a sculptor  — walk around it, look up and down and through it; every angle tells a piece of its story.

Vicki’s piece points toward a clip on the Smithsonian Channel website, Walking Among Stars, which is part of The Sculpture Diaries, a series of stories about sculptures.

Oh, and the Smithsonian Channel’s tagline?

Telling America’s Stories

:: Posted by Eric Ratinoff ::