Dude, it matters everywhere
So Ben sends me an email:
Subject: amctv.com
Their new tagline is “Story Matters Here”
I email him back:
Dude, it matters everywhere.
He emails me back:
Sounds like a blog post to me.
:: Posted by Eric Ratinoff ::
act3 is a communication strategy and design firm that specializes in telling stories.
This blog is our story laboratory, a way to poke, prod, and take a closer look at the stories we see, the stories we tell, and our own assumptions and knowledge about why stories work (or don't). The goal is to better understand what makes a story connect with people, and how to tell better stories.
Like any blog, it's an evolving concept. We hope you'll follow along.
