act3 is a communication strategy and design firm that specializes in telling stories.

This blog is our story laboratory, a way to poke, prod, and take a closer look at the stories we see, the stories we tell, and our own assumptions and knowledge about why stories work (or don't). The goal is to better understand what makes a story connect with people, and how to tell better stories.

Like any blog, it's an evolving concept. We hope you'll follow along.

May 22

When Zettwoch and Horton get together ...

We’ve had the pleasure of working with two great visual storytellers on two of our favorite projects: the Scott Smith Photographer video game, which featured the 8-bit genius of Dan Zettwoch (see this post for a behind-the-scenes look at its development), and the McCormack Baronland poster, which showcased the skills of Will Horton.

Both projects were a blast, and both projects, not coincidentally, were award-winning.

Lately, Dan and Will have been collaborating on some fun projects. Their latest is Chicago Cubs: A Century of Suck, which you can find in its full splendor on Manolith (a snapshot is below).

A Century of Suck

With apologies to Cubs fans — okay, not really — we thought we’d share.

:: Posted by Eric Ratinoff ::