August 2009
5 posts
Dude, it matters everywhere
So Ben sends me an email:
Subject: amctv.com
Their new tagline is “Story Matters Here”
I email him back:
Dude, it matters everywhere.
He emails me back:
Sounds like a blog post to me.
:: Posted by Eric Ratinoff ::
4 tags
When CITIZEN KANE was simply Citizen Kane
Was Citizen Kane always CITIZEN KANE? Because we tend to look at the pillars of modern culture — the music, paintings, and films we exhalt as “classics” — through our present-day lens, we often assume the mythology surrounding them was a foregone conclusion, that they were widely acknowledged as classics from the start. But all classics were once notions sketched on...
4 tags
The downside of mythology: trying to live up to...
Does Citizen Kane suck? That’s the question my old friend Chad Schneider at movingstillpix asked, prompted by friends of his who had been telling him lately that the film classic was boring.
After watching it again for the first time in a decade, Chad concluded it definitely did not suck. In fact, he says …
IT’S TERRIFIC! It even says so on the movie poster.
So, what’s the deal? ...
8 tags
How to bake the story in from the start
Chris Brogan had an interesting post yesterday in which he outlined a few ideas for what his ideal hotel would be like. He’s not interested in the hotel being fancy as much as he is in having a customized hotel experience — in other words, developing a relationship with a particular hotel so that they know who he is, that he likes thick down pillows and the room set at 70 degrees, and...
2 tags
Harley Davidson: Every rider has a story
I’ve never been a fan of motorcycles. This antipathy no doubt traces back to my traumatic first motorcycle experience, in which my parents’ crazy friend Steve (who has since legally changed his name to Stephon — seriously) rode over to our house and parked his motorcycle in our driveway. I was 2 or 3 at the time, so all I knew about motorcycles was that the tailpipe was shiny,...