May 2009
3 posts
3 tags
When Zettwoch and Horton get together ...
We’ve had the pleasure of working with two great visual storytellers on two of our favorite projects: the Scott Smith Photographer video game, which featured the 8-bit genius of Dan Zettwoch (see this post for a behind-the-scenes look at its development), and the McCormack Baronland poster, which showcased the skills of Will Horton.
Both projects were a blast, and both projects, not...
2 tags
The truth behind a good story
Some say the devil is in the details. Now forensic scientists are saying that’s where the truth lies, too.
According to a New York Times story, researchers are looking into ways to tell fact from fiction in criminal investigations.
Kevin Colwell, a psychologist at Southern Connecticut State University, has advised police departments, Pentagon officials and child protection workers, who...
2 tags
Candor is “in”?
In “Angry Ads Seek to Channel Consumer Outrage,” New York Times advertising columnist Stuart Elliot asserts that advertisers are sharing our frustration with the economy by making ads that “echo consumer anger” and
take an outspoken, provocative tone that is unusual for mainstream marketing messages, which typically try to avoid aggrieved attitudes for fear of alienating...