December 2009
3 posts
3 tags
Tiger Woods, failed storyteller
Over the weekend, Accenture dropped Tiger Woods as its spokesman, stating that he is “no longer the right representative.” Gillette will scale back Tiger’s face time in their campaigns, saying “As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs,” and watchmaker Tag Heuer says it is “examining its long-term relationship...
2 tags
Do you appreciate Google (as much as you should)?
Is there anyone who doesn’t appreciate having Google in their lives? Maybe it’s because I remember writing documents on a green-screen word processor, but I often pause to wonder how we ever did anything before Google. I’m equally amazed that the gifts Google gives — search, Gmail, Google Maps, YouTube, and beyond — all come to me free. So I figured I fully appreciated Google. Until...
3 tags
The truth, the whole truth, and the stories we...
My friend Kyle called me up the other day. He was feeling adrift, and was hoping I could provide some “life coaching” advice. After graduating from college in May of 2008, Kyle took a job working for the Obama campaign. For three straight months, he knocked on doors, made phone calls, planned and organized events and rallies, and generally ran himself into the ground to get Obama elected. Like...