August 2008
1 post
3 tags
It's not (just) the economy
The time has come to bid farewell to an American institution: Bennigan’s. The restaurant chain declared bankruptcy on Tuesday, “a move that will put hundreds of employees out of work and leave many landlords with empty retail space during a painful time in the real estate market.”
As institutions go, Bennigan’s wasn’t one too many people will get weepy over (unless...
July 2008
5 posts
2 tags
6 tags
Do more than just get in the door
My friend Piero in New Zealand (who runs the Whisper Shop, a communication strategy firm that specializes in word of mouth) blogged a response to my post about Geary’s Summer Ale, making the case that marketing will get you only so far:
Great packaging, great advertising, gorgeous design, clever marketing … these things can only get you so far. They get people to talk about you, they...
3 tags
Stories: Better than facts!
I stumbled upon an interesting post from Penelople Trunk (also known as the Brazen Careerist) entitled How to build buzz around yourself. In it, she discusses the impact of stories compared to facts, arguing that:
The days of just pushing plain old information out to an audience are ending. Stories, not raw facts, are what people can relate to. “A great way to connect with people is by way of...
3 tags
Stories we take for granted
The United States Declaration of Independence was a statement adopted by the Continental Congress on July 4, 1776, announcing that the thirteen American colonies, then at war with Great Britain, were no longer a part of the British Empire. Written primarily by Thomas Jefferson, the Declaration was a formal explanation of why Congress had voted on July 2 to declare independence from Great Britain,...