June 2008
4 posts
3 tags
The power of pickle ice cream
A great story can cut through confusion and explain something complicated in simple, human terms. Sometimes, when all other explanations have failed, it just takes a story to help you finally get it.
That’s what I love about the work being done by the folks at Common Craft (they also have a great slogan: “Our product is explanation.”) As they explain it, “We use video and...
4 tags
The healing power of stories?
Sure, the title of this post sounds a bit touchy-feely, but there is at least a kernel of truth to it. Doctors, trauma specialists, researchers and academics through the Office of Naval Research have spent the last year developing technologies to help treat post-traumatic stress disorder (PTSD) in soldiers who have returned from service in Iraq and Afghanistan. The teams are using Virtual Reality...
3 tags
A little obsession goes a long way
Of course, there’s no such thing as a little obsession. When we talk about people who are obsessed, we’re talking about people who go completely overboard, who’ve simply gone gaga.
If we’re talking about that in the context of your thing—your hot sauce, your online comic, your design services, your café/bookstore/juice bar—everything you can do to stoke...
2 tags
How to sell me beer
I’m a bit of a beer snob—not the kind that knows the difference between malt and hops, but the kind that definitely knows the difference between Bud Light and Fat Tire. In other words, when I go beer shopping, I’m looking for something micro-brewed, something unique, something local.
That’s one of the reasons I picked up a six-pack of Geary’s Summer Ale. The other...