November 2008
4 posts
3 tags
Your audience doesn't really care about you
Magic Johnson has a new book out, 32 Ways to Be a Champion in Business. (If you’re wondering how he picked 32, that’s his basketball number.)
This exchange from an interview with him in the Wall Street Journal caught my eye:
WSJ: What was the single most important lesson you learned after the failure of your first retail venture, a licensed sportswear store called Magic 32 in...
7 tags
It's not a ghost story, but . . .
… it’s still pretty scary.
This American Life has been doing some great reporting about the economic crisis, using stories to help explain what’s happening, who made it happen, who’s affected, and how.
The first installment came in May, in an episode titled “The Giant Pool of Money,” in which
This American Life producer Alex Blumberg teams up with...
5 tags
Who are your storytellers?
In the November issue of Fast Company, Melanie Warner writes about her frustrating experience trying to actually purchase the eco-friendly products touted by retailing giants like Wal-Mart, the Gap, and Toys ‘R’ Us.
At the Gap, where she was hoping to find clothes made from organic cotton, she discovered her local store had only regular cotton.
At Wal-Mart, where she asked about...
1 tag
The story of the act3 logo
It can be dangerous to read too much into a logo—that sort of thing can easily veer off into pretentious grandiosity and navel gazing—but when you’re in the process of coming up with a new image that’s going to represent you to the world, you invariably think about what it is, exactly, that you want that image to represent, and those sorts of thinks can get, well, kinda deep.
As we worked through...