October 2008
4 posts
1 tag
Barack Obama, storyteller
When I heard Barack Obama was going to be purchasing a half hour of airtime on the major networks for an infomercial, I wasn’t sure what to expect. Would it be like a speech, but with pictures? Would he get into policy details, with charts and graphs?
He didn’t really go in either of those directions. Instead, he told stories.
In fact, stories were right there in the title of the...
12 tags
Fatty or Lean: A Grandson Dishes
In my family most stories are told over food. Hell, most stories are told about food. “Remember that great pastrami sandwich you got at Katz’s,” “Steak-n-Shake makes the best fries, remember when we went there during the blackout?”, “Who makes the best cheesesteak, Pat’s or Geno’s? It is all about the bread! No, it is all about who uses the most...
3 tags
Seth Godin does it again
I have been a fan and advocate of marketing’s leading mensch, Seth Godin, for several years now, so when he said on his blog that if you pre-ordered his upcoming book, Tribes, you would have access to a special limited-access website, I took him up on his offer. After all, I figured I would buy the book anyway — why not get a little something extra?
Not surprisingly, Seth gave me more...
Microsoft is missing the point
By now, everybody knows about the Seinfeld commercials — how Microsoft paid Jerry $10 million to appear in a few commercials with Bill Gates, how they were mostly about nothing, and how after about two weeks, they were off the air. If you’ve been watching TV recently, you’ve seen the next phase of this initiative, the “I’m a PC” ads, which feature lots of people...